IDENTITY DESIGN PACKAGE
Looking to take your business to the next level? As your organization grows, you need a visual identity that projects your company's level of confidence and spirit. Cravings Productions can help you elevate your branding and provide digital business consulting.
What the identity package includes:
- BRANDING & DIGITAL STRATEGY
Based on your company's goals, we'll provide creative direction and strategic consulting to develop elegant design and online business solutions.
- IDENTITY INVESTIGATION
We will develop a mood board, review your current identity and determine any related needs (logo, website, packaging, stationery and documents, and signage, for example).
- LOGO DESIGN
This includes adaptations of different sized designs for print, web, and mobile use.
- WEBSITE DESIGN & DEVELOPMENT
We'll start by working together to develop a sitemap that will shape the design and user experience of your website, plus create a checklist of necessary photo, video, and written content to be deployed when the website design is finalized.
- PHOTO SHOOT
We will organize a digital photo shoot, providing a shot list of all photos necessary for the website, social media, and marketing materials, and also provide art direction.
- PHOTO EDITING
A selection of the best images for your site, marketing materials, and social media avatars will be touched up for your use.
- NEWSLETTER DESIGN & DEVELOPMENT
We will design and set up an online newsletter template to match your website identity.
- SOCIAL MEDIA ACCOUNTS-RELATED DESIGN & DEVELOPMENT
This includes Twitter background design, a Facebook cover image, YouTube header design, and avatar photos.
We will walk you through how to use your website's content management system and your newsletter administrative tool so that you have full control over edits, updates, and changes.
- STYLE GUIDE
We will provide a list of colors, fonts, and rules for your identity and how to use them. This acts as a visual brand-reference guide to keep your new identity consistent going forward, and is an invaluable tool to share with team members and future collaborators.
BUSINESS CARD, LETTERHEAD, & Packaging DESIGN
Your business card, letterhead, and packaging are important tools to help build your brand. We specialize in creating unique designs that make you stand out, ensuring a catchy presence and keeping your identity in sync across all platforms.
Self-promotion and keeping your clients abreast of your activities is important. Based on your objectives, we can work together to come up with creative greeting cards or promotional materials that are thoughtful and convey an experiential message.
In today's age of fast-changing technology and shorter attention spans, video is an effective way to showcase your services and products, build presence, and communicate with your audience. Cravings Productions can help you with concept development, video shoots, editing, and production.